When its time publish the post, users can choose to publish immediately or select a future date when Hootsuite will automatically push it live.Īdditionally, it also has features that are designed help assist users create and publish content more easily. It comes complete with the ability to upload images or graphics, add images from its built-in stock library or design visuals with Canva directly through the Hootsuite interface. In my experience, I found its post creator to be very a user-friendly tool, largely because it is very intuitive. It has a robust content calendar where users can view and edit all upcoming posts. Hootsuite’s original main feature was its ability to connect multiple social accounts in one place and use one content calendar to schedule and publish content―and it’s still one of the key features today. Its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Aside from pricing, another pitfall of Hootsuite is that it only includes training and advanced analytics with its top-tier plan and its support can take hours to respond.Īs one of the most robust social media management tools, Hootsuite has a large number of features that help businesses manage different social media accounts in one place more effectively. For example, two of its direct competitors cost a fraction of the price, with Zoho Social starting at $10 per month and Buffer at $0. With plans starting at $99 per year, it’s not the most competitively priced platform in the market. While Hootsuite was once available for free, that is no longer the case. For example, it now integrates with Grammarly to help uphold quality writing and Canva for creating graphics for social posts easily. What’s nice is that it is evolving and improving constantly―with a focus on making the process of simultaneously managing multiple social accounts easier and more efficient. Hootsuite has grown into a very comprehensive platform and yet, despite its long list of features, it is very user-friendly. In addition to its core features, it uniquely offers a depth of data-driven insights that are hard to come by with competing products.3 best social media management tool in 2023.
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